Importance of Domain Names In Ranking Well in Google
May 30, 2008
Competition in the Internet has become that tough that most website without a good SEO web development will not have a chance compared to those websites that are SEO-friendly and have using efficient website development techniques. Websites that are not geared with SEO are more likely to be left out of various search engine sites, which could affect their traffic and popularity not like those lead generating websites along with the other types of websites in the Internet today.
One of the things one has to consider in making a website SEO-friendly is choosing a domain name. The domain name should be SEO friendly and brandable so that it can be easy to remember by user and indexed in search engines.
Domain names should be short. Having a lenghty domain name is disadvantageous because users will not likely remember them. Having an easy-to-remember domain name, on the other hand, makes it easy for users to visit them, even if they don’t search them in search engines. The domain name should also be simple so that the user can easily remember it.
The domain name should also have a word that generally gives a summary on what your website is all about. You need to have keywords to put emphasis on your website, but don’t use a lot of keywords since it can be confusing. At least two keywords should be enough. Having a longer keyword also extends your email address.
If you are using more than one keyword, you can use a hyphen to separate the keywords. Although many would say it can be confusing to make use of hyphens for your domain names, there are ways you can fix this dilemma. First do not use hyphens during online advertising or registering your website with search engines. Also make use of a domain name that does not have a hyphen for users who prefer typing keywords in searching through search engines.
Another important factor in SEO is linking your website to other websites. You need to have a good anchor text that is interesting for Internet users, so that they will be attracted to visit your link while surfing other websites. The keyword or phrase you use in other websites is called the anchor text, and this would help you gather more traffic to your website.
You can also register a few alternates for your site while paying for just a single domain name. You should also not put numbers in your website’s domain name.
These are just some of the ways to generate more traffic to your website.